Privacy Policy

Last updated: June 03, 2026

EllePeach is operated by Luma House Co LLC. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, use our services, make a purchase, or communicate with us.

EllePeach is powered by Shopify, which allows us to provide our online store, checkout, payment processing, order management, and related services. By using our website or purchasing from us, you acknowledge that you have read and understand this Privacy Policy.

1. Personal Information We Collect

When you visit our store, place an order, create an account, or contact us, we may collect certain personal information, including:

• Your name
• Email address
• Phone number
• Billing address
• Shipping address
• Payment and transaction information
• Order history
• Items viewed, added to cart, purchased, returned, or canceled
• Customer support messages or other communications with us
• Device information, such as browser type, IP address, and website usage activity

We collect this information only as needed to operate our store, process orders, provide customer support, improve our website, and comply with legal obligations.

2. How We Collect Information

We may collect personal information from:

• You directly, such as when you place an order, create an account, contact us, or submit information through our website
• Our website automatically, including through cookies, analytics tools, and similar technologies
• Shopify and service providers, who help us operate our store, process payments, fulfill orders, and provide customer support
• Marketing or advertising partners, if we use tools such as Google Ads, email marketing, or retargeting services

3. How We Use Your Personal Information

We use your personal information to:

• Process and fulfill orders
• Accept and process payments
• Send order confirmations, shipping updates, and customer service messages
• Arrange shipping and delivery
• Handle returns, refunds, exchanges, and order issues
• Respond to customer questions or support requests
• Improve our website, products, and customer experience
• Prevent fraud, unauthorized transactions, or misuse of our services
• Send marketing emails or promotional messages, where permitted
• Comply with legal, tax, regulatory, or security obligations

4. Marketing and Advertising

We may use your information to send promotional emails, show relevant advertisements, or improve our marketing efforts. This may include using services such as Shopify tools, Google Ads, analytics platforms, or other advertising partners.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in our emails. Even if you unsubscribe from marketing messages, we may still send important non-marketing messages related to your orders, account, returns, refunds, or customer service requests.

5. How We Share Personal Information

We may share your personal information with trusted third parties when necessary to operate our business and provide our services, including:

• Shopify
• Payment processors
• Shipping and fulfillment partners
• Customer support tools
• Email and marketing service providers
• Analytics and advertising partners
• IT, hosting, and security providers
• Legal, tax, or compliance professionals when necessary
• Government authorities or law enforcement if required by law

We do not sell your personal information in the traditional sense. However, depending on applicable privacy laws, certain advertising or analytics activities may be considered “sharing” or “targeted advertising.”

6. Relationship With Shopify

Our store is hosted by Shopify. Shopify may collect and process personal information when you visit our website, interact with our store, or make a purchase.

Information submitted through our website may be shared with Shopify and other service providers that help us operate our store, process payments, manage orders, and improve the shopping experience.

To learn more about how Shopify handles personal information, you can review Shopify’s privacy resources here:

https://www.shopify.com/legal/privacy

7. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

• Keep items in your cart
• Remember your preferences
• Understand how customers use our website
• Improve site performance
• Support advertising and marketing efforts
• Help prevent fraud and improve security

You can adjust your browser settings to refuse or limit cookies. However, some parts of our website may not function properly if cookies are disabled.

8. Third-Party Links

Our website may include links to third-party websites, apps, payment providers, social media platforms, or other services. We are not responsible for the privacy practices, security, or content of third-party websites.

If you visit a third-party website, we recommend reviewing its privacy policy before providing personal information.

9. Children’s Privacy

Our website and services are not intended for children. We do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you believe a child has provided us with personal information, please contact us at support@ellepeach.com and we will take appropriate steps to delete the information if required.

10. Security and Retention

We take reasonable steps to protect your personal information. However, no website, payment system, or online service can guarantee complete security.

We retain personal information only as long as necessary to:

• Provide our services
• Maintain customer accounts
• Complete transactions
• Resolve disputes
• Prevent fraud
• Comply with legal, tax, or regulatory obligations
• Enforce our policies and agreements

11. Your Rights and Choices

Depending on where you live, you may have rights regarding your personal information, including the right to:

• Request access to personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Request a copy of your personal information
• Opt out of certain marketing communications
• Object to or restrict certain processing, where applicable

To make a privacy-related request, please contact us at:

support@ellepeach.com

We may need to verify your identity before processing your request.

12. International Data Transfers

Although EllePeach currently ships within the United States only, our website and service providers may process or store information in other countries. For example, Shopify and other service providers may process information outside of your state, province, or country of residence.

By using our website, you understand that your information may be transferred, stored, or processed outside your location, subject to applicable privacy laws.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, legal requirements, technology, or services.

When we make updates, we will post the revised Privacy Policy on this page and update the “Last updated” date above.

14. Contact Information

For questions about this Privacy Policy or how your personal information is handled, please contact us:

Store Name: EllePeach
Company Name: Luma House Co LLC
Company Address: 2203 Cedar Branch Dr. Austin TX 78727
Email: support@ellepeach.com
Phone: 
Business Hours: Monday–Friday, 9:00 AM–5:00 PM CST

We aim to respond to customer inquiries within 1–2 business days.